These are part a series of 21 greeting cards I created for American Greetings to be sold in Target stores during the Summer months, they sold really well. I concepted, design and Illustrated all of the cards. However, I did not write the copy!
These are some of the designs and concepts I created for Strawberry Shortcake's Berrykins re-design. My friend Carlos Villagra and James Groman worked on the environment development. The idea for the world was to make it look like a french villa made of fruit, we wanted to make the land and the Berrykins to feel magical .
This a short animation I'm working on with agi.com inspired by one of my art styles. I'm doing the character designs and environment. The art director Tom Page came up with the concept and his Team is doing the storyboards and putting it together in flash. This has been so much fun, I cant wait to see it all put together. More to come...
This is a piece I did licensing show, It was part of group of promotional illustrations depicting some of the classic and new American Greetings Properties in different styles and Techniques. I Illustrated the Care Bears in a more whimsical style. I had fun with it.
The assignment was to design a non traditional wedding/partyinvitation for a non traditional couple from Cleveland, Oh getting married in the Bahamas. They were going to sail around the island until the found a beach they liked and get married there. After there wedding day they were going to start there life long journey sailing around the Atlantic for tree weeks before they would return home and celebrate their union with friends and family, is that awesome or what? Below is what i came up with for their invites and thank you notes.
Variety of personal illustration styling and techniques
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2. 3. 4. Hi everyone ! This is my fist post and I just wanted to share some of the things i have been creating for the past few years. As you can see I like working in a wide variety of techniques, art styles, and subject matters. My dear friend Carlos Villagra has been bugging me every day for the past year to start this blog, thanks bro. I hope you enjoy my work. thanks
I’m a designer/illustrator currently residing in Cleveland, OH. I grew up in San Juan, Puerto Rico where I was influenced by design and art at an early age. After working in the social expression/licensing industry for 15 years I have decided to venture on my own as co-owner of RedBike Studio. Please feel free to contact me with any freelance needs: 1970ard@att.net